The Archive · 1925

Circulation Raisers

Efforts of certain contemporaries to bring about an increased eireul tion pale before the work of a couple of newspaper According to the "Japan Chronicl have embarked on this game perfervid style, and every time they can vamp up anything in the nature of a special occasion they go for it frenziedly, Thus the 25th anniversary of its Kobe supplement, has induced the "Asahi" to offer steamer excursions, wrist watches and an infinite number of other prizes for competition among its fsubserihcrs, whereupon the "Bai chi" pointing proudly to its 15,000th issue has retaliated by offering a motor car, a cow, a horse, casks of sake, bags of rice and so forth. According to the definitions school books, the horse sagacious animal, but why it sh id be necessary to' give a subscriber wae to enable him to appreciate the news served up is not at all clear. To the majority of people a cow would be Tess appreciated than consignment of Gnned milk and bully beef, considering the' dificult ties of pasturage, incidence of foot and mouth disease and the like, and not altogether bless the Paper which led to the acceptance of the prize. Perhaps those Shanghai who go in for this sort of thing are wiser in their choice of 2 Jar of pickles,

Text read from the printed page and cleaned; old type leaves the occasional error.

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