The ordinary salesman has done a good day's work if he presents his em-Floyer's sales-message to eight or ten Prospective buyers, but these "Silent Salesmen, one "of their hundreds, Lirnocnarnes Posven 18 youn colon Sux 20" x 42)" thousands of calls daily, likewise do good -work and their pay is proportionately smaller.
Chinese newspapers while mostly still in infancy, are invaluable as "Silent Salesmen," as market finders. A conservative estimate places the number of Chinese daily newspapers at 500 to 600, with hundreds of weekly and monthly publications of more or less indifferent value. With one or two exceptions it might be said that all Chinese newspapers are political organs of some sort, the great bulk of them being subsidized by some political party or militarist. Being such, the smaller sheets located outside the metropolitan areas of Shanghai and Hongkong, are subject to the ups and downs of civil war and close up, or are smashed up, with each change of local military regime. Hence the rule is never to pay in advance and to select only such publications as have passed beyond this hazardous stage. If provincial papers are used, it is advisable to revise the list at least annually. A paper of high importance in 1925 may be useless in 1926.
Circulations That Circulate
Text read from the printed page and cleaned; old type leaves the occasional error.