The heading "cinematographic materials" does not include films imported for exhibition purposes to be subsequently re-exported, but is actually positive and negative film and equipment used in China for the manufacture of films for exhibition use.
A considerable increase can be anticipated in this line in the near future, because without question there is going to be great growth in all forms of einematography throughout China and not for years will it prove worth while manufacturing film locally.
It is difficult to ascertain the effect of the anti-British boycott on British photographie supplies, but there is good reason to believe that the effect was comparatively mild and lasted only a few: weeks. The! Feason; Of course, that once. photographer. has become accustomed td a piticulat brand'of plate giving eminently <atiefeetdry results, he very loth to experiment with other brenda wit is. Dot.e0 well aeyuainted, A visit to a Chinese open-air public garden on a holiday is an eye-opener og regards how popular amateur hand-cameras now are. One is forcibly struck by the fact that nearly every other person has one, ranging all the way from the three-dollar box-type to the finest reflexes. But it must be admitted that few indeed produce even passable pictures with them, unfortunately, largely because of the belief on tle part of the average Chinese that he has nothing to learn, The simpler apparatus is therefore far more likely to give good results than the more complicated, and, of course, reaches a wider market. Roll-film is obtainable practically all over China nowadays, and standard sizes of plates also. Probably film will never greatly supersede plates amongst the profes signals because of the easier working of the latter in hot weather, which means during six months of the year photographically, The demand for photographic mater-tals is going to increase year by year parallel with the general development of the country; newspapers are using illustrations more and more, printing is, improving, weekly papers will increase, society papers will require pictures, business will wake up to the use of photography commercially, cinematography will grow. It can really be said that in the photographie trade the future is bright.
Text read from the printed page and cleaned; old type leaves the occasional error.