There is another form of film produced locally which is deserving of great paris and support, and that is the advertising and commercial film. Some of these ai mest effective and well-produced. As conditions in China improve the scope for this type of film will broaden and open the way to yet another type—the feature: film made by manufacturers to show how their products are made, and man's film for showing to prospective buyers machines and large equipment which cannot be moved around, in actual operation.
This is a branch of work which the sub-standard film (16 min.) is eminently capable of tackling with success, but it has not yet come into use in China for this purpose. The Cine Kodak is much employed in America and England commercial houses for advertising pul poses because of its marked economy over standard film, and quite apart from its attraction to amateurs the use of this type of cinema-camera will spread in China,
Text read from the printed page and cleaned; old type leaves the occasional error.