From Our Own Correspondent, Tokio, June 2s.
A new chapter to the story of enterprise by women in Japan has to be written in connexion with the establishment by ladies of Tokio of the Lilith Perfumery Stores. The store is as complete as any similar store in Europe or America and is housed in the Marunouchi Building, one of the latest sky-scrapers erected in Tokio. Every article necessary to enhance feminine charms or to conceal parting bloom is stocked, and a visit to the place causes one to be pleasantly surprised by the delightful aroma that seems to exude from all parts of the large rooms. Any perfumery a visitor may care to sample is readily brought by a kimonoed young lady, redolent herself of blended perfumes, so that there is no need for buying an article on the strength of the advertiser's ability to write flashy sentences or because of the lovely box that encloses the object needed.
The majority of the articles sold are manufactured in Japan, and the factory in which are turned out belongs to a limited company of women stockholders. What prompted the present owners of this factory to launch the enterprise is said to have been the indiscriminate use of face cosmetics, manufactured abroad, by Japanese women. Many of these, particularly those from Germaay, were found to be very harmful to the complexion and a number of Japanese women undertook to go into the beauty business them-articles, The factory, as well as selves, making only really good
the shop, is entirely owned and managed by women. Such mere men as happen to be there are either janitors and errand boys or the beaux of Tokio who seem about as much attracted by the Lilith Store as are the flappers of the Japanese capital
Text read from the printed page and cleaned; old type leaves the occasional error.