Press, with his brother as partner and manager. He was struck with the fact that women did not read newspapers, and he set himself fo. find out why. There was a bright column of city gossip in the "N. Star," called "'Bab's Babble." He {saw the possibility of syndicating this as a letter from New York. He sought out the author and made arrangements with her and with the owner of the paper. and the letter was sent out to a group of papers. A syndicate of 90 papers was organized, and Ella Wheeler Wilcox was engaged to write a weekly letter on woman's topics. This led to the supplying of an entire page of matter of interest to Women, for which he laid under con-(tribution all the famous women
the men writers also. This was the Writers of the day, and the best of genesis of "The Woman's Page."*
Text read from the printed page and cleaned; old type leaves the occasional error.