"American film-producers appear to be relying on mechanical effects and technique and neglecting the story, while British producers are giving serious attention to the story Jand improving very rapidly in the technique." This statement was] fe made by Mr, W. Gavazz-King, consulting secretary of the Cinemsto graph Exhibitors' Association, at the conference, at Morecambe, of the Ginematograph Exhibitors' of Great Britain and Ireland. There had been a Yecline for more than a year, he said, in the number of good films turned out from Ameri Jean studies.
Mr, Kinig said a critical examination of the American output of films for 1926 revealed an amazing} poverty of story. The British out-ut in the same period, though very small, possessed a very much higher percentage of good star; material. He added:—
"The idea, of the American, presen sion te something ie thas=~One ounce She pound. of lia, the films concert the manufacturers of either!
Text read from the printed page and cleaned; old type leaves the occasional error.