The public in North America now waiting with considerable anticipation to see what Henry Ford has been thinking about for the past couple of years. It is well-known that, during the past year, Ford sales have fallen off very' badly and that Chevrolet and other small cars have increased their business greatly at Ford's expense, but everybody knows also that Henry Ford is aware of this situation, and much more aware of! it than anyone else, and they are waiting too see what he has. store for the public. Even the big Ford agents do not know exactly what the new car is to be like, but they all say it is going to be the best small car on the market.
It is due to appear in a few weeks and Canadian agents expect that it will be shown at the Canadian National Exhibition, which opens At Toronto about the end of August, Competition in small and cheap cars has become very keen in this part of the world, For many years Ford has held the ascendancy in cheap cars; now he has lost it, Is it only a temporary loss? That is what the motor world is waiting to find out. Henry Ford has placed $15,000,000 worth of advertising contracts, so evidently he is planning to sell some cars. What will they be like?
Text read from the printed page and cleaned; old type leaves the occasional error.