The Archive · 1928

THE WOMAN AS MAN'S SHOPPER

It has recently been discovered. that 70 per cent. of men's personal wear is actually bought by women, 'This is particularly true of men's underwear, the story of which seems to be that the mother buys the boys' underwear. Then when he gets into about his lust teens years his manhood asserts itself and hho buys his own. When he marries, however. he contents himself "by complaining that his underwear: is, wearing but, but he does nothing replenish it. Its purchase passes into the wife's hands, where it evie. dently remains. 3

Text read from the printed page and cleaned; old type leaves the occasional error.

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