Gradually Ousting the Pipe Some Remarkable Figures Adduced: Empire Tobacco M king Good The expansion of the world's come sumption of tobacco, the decline in the popularity of the pipe in comparison with the cigarette, the in-{erease in the demand for Empire to-Bacco, and the general recent Provements in its quality are amon the main points discussed by the Amperial Economic Committee in their Tobacco Report, published by HM. Stationery Ofice (Ed. '168, price Od. net), says the "Man-hester Guardian. 2 In 1921, says the report, the Empire supplied Sat per cent. of the eat tobacco imported into the Unit-0 Kingdom, and in 1927 the figure bad vison to 184 per cent, It is estimated that 37 per cent. of the pipe tobacco consumed in the United Kingdom in 1927 consisted of Em-ire leaf, but only slightly over 1 per cent, of the cigarette tobacco. Over 250 brands of Empire tobacco and 40 to 50 brands of Empire cigarettes have been placed on the British market.
"The evidence we have received from trade sources;" the Committee aus, "is to the effect that the trend to cigarette smoking has continued ce 1924, and some witnesses con-lered that pipe tobaccos now count for only one-quarter of the consumption in the United Kinga It is, we think, probable that pipe tobacco does not now form more than 35 per cent, of the total tobaceg consumption of the United King dom.
The advance of the cigarette in popular favour in recent years is not confined to the United Kingdom. Throughout Europe consumpti now inclines towards cigarettes and the milder varieties of pipe tobaccos. Even in Germany, where pipe tobacco still predominates, a marked increase in the consumption of cigarettes has taken place. In the United states pipe and chewing tobacco still is the greater part of the consumption, but th of cigarettes is) mere:
While in 1914 the annual average consumption in the United Kingdom was 2lb. per head of the popula tion, in 1927 8.4lb, were consumed, "indicating a vapid increase due undoubtedly to the extension of the in India the annual consumption of cigarettes is now about 6,500,000,000, as compared with an annual figure of somewhat uncer—1,000,000,000 pre-war. The cigarette is thus at present advancing in world-wide cigarette habit and. to. smoking the part of women." Strictly parable statistics for other countr were dificult to obtain, but it has Teen estimated that in 1926 Bel-sium's consumption was. 6.5lb. per head, U.S.A's 6.0216, and Germany's favour, but the consumption per head appears to be highest in the United Kingdom, The total production of tobacco in the world in 1926 is estimated at {000,000,000 "pounds. The United States of Amavica and the British The Lure of the Cigarette A striking feature in the United Kingdom has been the change in rqtent years from yipes to cigarettoe. In 1007 cigarettes accounted ad cigarettes had ison to 585 per cent, afd pines and cigars fallen reepee-Hively to 40 yer cent. and 1.5 per Empire provided approximately half of this world total. Empire countries contributing to this quota were, in the order of their output, India.
Canada, Union of South Southern "Rhodesia, Nyasalag. Northern Rhodesia, Australia, apd Cyprus. But in the internatiotiol trade in tobacco the Empire. not occupy such a prominent dst jon as the quantity of its produeion would suggest, for some of {he countries which are the largest ploducers of tobacco are also the larg
Text read from the printed page and cleaned; old type leaves the occasional error.