was our curt observation as we recognized the: presence of Aloysius Alasco, without looking up. "What's on your fertile mind to-day' ing." was his answer. ight church but the wrong pew," we informed him. "Go down to the first floor."
"Oh, I don't mean that I wish to \dvertise," was his hasty response; want to discuss it."
Experts all live downstairs," we assured him. "Hop it. now. We're busy." At which last he settled comfortably into our only visitors!
"t's a great se nce," he offered, tentative "Involves. considerable psychology."
"Just what do you mean by psychology'?
mean the psychology of advertising: that kind. I don't intend to get out till T'vo had my say, 20 may as well pay attention Go to it," we groaned: "What's inspired all the erudition?"
Text read from the printed page and cleaned; old type leaves the occasional error.