The Archive · 1934

Contest Significant

The canty contest held in the Nippon Gekijo is signifeant mainly that it nas shattered @ couple of western illusions about Nippon. It has brought to light the fact that just us they now prefer western Attire to the kimono, the men Japan no longer are charmed by the once popular type of quaint oblong faces to be seen in the old Japanese colour prints. The type of Japane: girl who 18 popular to-day shou! have eyes. that do not resemble almonds, who does her hair according jo the accredited Hollywood fashion and who uses rouge, rather than those Who paint their faces deathly white and wear strange, picturesque headgear as was tne custom in Japan for centuries. past.

Because there are so few Ameri can_and Kuropean girls and women in Japan, the ordinary Japanese girl models herself mainly after American screen. types. Joan Crawford, Con-Stance Bennett, Kay Francis and Carole Lombard are the favourite patterns of Japan's flappers.

Tt may seem strange, but imitate the posture, the movements, especial-the gait of their favourite stars, are among the most important ways ju which @ Japanese girl, brought up clattering wooden cogs, manages to acquire the proper walking babite fof the western woman,

Text read from the printed page and cleaned; old type leaves the occasional error.

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