"A. Mercer and Gaunt, ""me! Siudio, Ltd. London, This is the 11th consecutive issue this valuable and instructive advertising annual, and like its pre-lives up to its enviable: Both the veteran and the student will "and this authoritative brary of advertis= ing and designing a. great assist~ ance to their own endeavours, for within its pages are tobe found beauty of design, clever typography and printing "par excellence that make a skilful appeal to the ming, There are 12 Supplements in colour and four sections divided into Posters, Press Advertisements, Booklets, "Folders and Packs, printed. throughout on heavy Att paper, whilst the cover has a symbolic Mgure aunted on a winged steed printed in seven color The three-dimensional souls of Publicity, copy, layout and illustre ion are united in an amazingly suc manner and it is a diqeult task to differentiate between the mass artistic materi but inthe iter's opinion, one that is outstand-ug, both For originality and' eho simplicity, the "travel " poster "Greece" on page 28—Warne To the layman the book is of particular interest as it inadvertently gives insight into the hardships and self= sacrifice of a life in this feld, and one learns a great deal of the day's la: hours and the travels of what might Well be termed the itinerant missionary and his aszoelate, the equally earnest and hard-working Chinese Pastor, a gentleman of resourcefulness and pliability and of a sincerity which calls from the author the following shrewd observation:
His zeal in his calling dia not abate tone whit his relish for compitea hich taxed his ingenuity or involved 4 contest of wits.s.-.In this he diss Played a sound and iyplcally Chinese sense of what was most practical and the contribution of Christianity Mte "of China.
Mr. Cressy has the advantage of knowing his subject thoroughly after residence in China of a score oF more years, and his book is. written simple, direct style and between the lines one can read his genuine affection for his people, which is per= hhaps increased by his' understanding of them and his humorous toleration of their Scattered 'The book both entertaining and' instructive and is well worth reading and posses:
Text read from the printed page and cleaned; old type leaves the occasional error.