The Archive · 1923

The New Advertising

Some years ago a Ratepayers' Meeting accepted with enthusiasm a proposal that the Municipal Council "should be given the power to veto placarded adver-fisements which were an eyesore or in other ways objectionable to the general public. It is to be feared the Council could not go so far as to ask for an extension of those powers so that they could put a ban upon advertising which is merely annoying. Recently there was introduced a scheme by which easily impressed people received millions of votes for selling subscriptions to a local newspaper, the prizes to be motor cars, gramophones and various other things, including free subscriptions to the paper for long periods. Day by day, lists of "nominated" candidates were published, amongst them being leading men of the city and their ladies) The sigh of relief when it was all over scarcely had passed when a similar '"'boost'" for an insecticide appeared and with a list of "nominated" candidates strangely coinciding in

Text read from the printed page and cleaned; old type leaves the occasional error.

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