The Archive · 1929

Publicity First

As beauty is in the eye of the Ucholder, it does mot matter in the least whether any committee or Jury pronounces Miss America to be more beautiful than Miss Europe, or the reverse. The chief thing is Deauville and. secondly for, the ladies concerned, who will find no difficulty in. obtained lucrative engagements for films or music-halls. From experience of other "beauty is competitions" inthe past, we may. after. all, draw one comforting conclusion, which is that good looks alone are not sufficient to procure anything like lasting" coleus to the present, not one of these beauty queens has displayed the slightest talent as an actress. Their ames are soon forgotten, while women with areal personality, such at La Belle Otéro, for instance, are remembered long after their physi ucal charms have faded.

"Te would seem that to be, publicly proclaimed handsomer than all com-editors, and to be paraded and admired and photozrzphed ad lib. i jan intoxicating elixir" which' makes a young woman imagine she has the world at her fect and docs away with the need for any personal effort except towards the cultivation of her good looks.

Text read from the printed page and cleaned; old type leaves the occasional error.

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