Commercial agencies are_using Gramatie methods to promote their Interests. Against the humdrum and tedious detail. of every day. life, business is using the colourful technique of pageantry to tell its story. Cities, through the promotion of Chambers' of Commerce, are telling the story of their pioneers, and development. of the city, for the Purpose of inspiring the citizens! With the history of their past. Aional railroads are using pageantry to tell the story of transportation. Real estate promoters are setting forth the prospects of life in the: neighbourhoods they are promoting, to show the social, religious and educational advantages available ere. Great silk Industries have presented the story of silk in page-entry. The wool industries United States recently presented huge spectacle called the "Pageant of the Golden Fleece" showing the! development of the wool industry' and its desirability for the consumer. Cosmetic manufacturers set forth the history of the ideals of beauty for women, wearing apparel concerns present processions Voautiful girls as a pageant of beauty, while interior' decoration houses' show the history of the materials used in their decorations.
Tu summing up the subject, indications are that business, with its investments in tremendous _spec-tades, spends the greatest amount of money in pageantry. Since busi. ass is reputed not to spend mon unless there is some return for the inference may perhaps be drawn that pageantry pays. This may or may not recommend it as an element for social technique. Tt does, however, recommend it for consideration together with the fact that it has its voets in the deepest emotional experience and express: sion of the past.
The International City Dr. Woolston, speakitig of the international city, mentioned that this was a timely subject for the cosmopolitan group present and an international city like Shanghai. Tt was the focal of modern civiliza:
Jand an index to human culture and civilization, There were plenty of sociological studies, such as in the schools, colleges, slums, factories, ete. One of the purposes of the sociology departments of the University of Chicago and other universities was to know the city and understand it, The University of Chicago sent out doctors to survey the field of work and to make investigations and these men brought to the laboratory the data found, and, by means of calculating machines and charts, analyses were made and the publication of these made very interesting reading. By' Knowing the facta, the city could be built and human effort was not wasted nor human health sacrificed.
Social organization was as important as the physical effort of building up. The speaker then referred to the work of the University of Washington and said that delegates of the civic and social organizations were sent from which committees were formed in things in which they were interested. The University then attempted to analyse the problems, after which recommendations were made and plans of action drawn up.
Mr. Howland mentioned that one of the subjects to be discussed at the conference of the Institute of Pacific Relations in Kyoto next month was the general idea of the Pan-Pacific Association of Shanghé
Tue various labour unions of Shanghai have submitted a joint. Fetition to the Shanghai District Kuomintang, asking them to order the members of the Rice Shop Em. ployees Union to report from time to time those rice merchants "who ave secretly increased the price of tice and exported cereals to foreign countries, "'so that means may be devised for dealing with these selfish and traitorous. merchants,"
Text read from the printed page and cleaned; old type leaves the occasional error.