The Archive · 1929

Attractive Advertising

If advertising is to be tested by its capacity to arouse interest, this exhibit should gain an easy pass. The Neweastle Ca-operative Society had an enormous number of stands, but; apart from showing one that almost anything nowadays can be bought at what Yorkshire folks call {T" Ca-op," there was little of parjeular interest except the machi which packed soap-flakes. A carton, Robots there were and some of them very interesting; one might! almost say nearly human. A. firm of confectioners had one, a black ey: who smiled, moved his lips as if in speech, bowed, moved his right arm toa pile of papers, picked one up, handed it, bowed continued his work, The Fine Arts One could have spent a day in the Palace of Fine Arts and booklovers would have been in ecstasy over some of the old "books of hours," illuminated psalters, and other examples of the book-binder's art. Two Indies skilled in enamel work were present with beautiful samples of enamels and mosaics.

Text read from the printed page and cleaned; old type leaves the occasional error.

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