Provinces Coming Eagerly into Field as Roads Begin to Radiate from Many Centres: Increasing Bus Lines With the increase over the past year in the number of roads in the: interior of China capable of bearing motor ear traffic, a significant! change has come over the automotive industry in Shanghai which argues well for the future, Already the opening up of additional arteries of travel up country. has resulted in an imposing increase in the number of cars imported in Shanghai and it is felt by dealers in 4 position to judge that the increase has just started. Several when interviewed were most optimistic regarding the future and this speaks for importers of—both English and American cars, as well as several dealing in' machines of European make. As one dealer put it, "The groutd up coun: try is open to the dealer who firs gets his line installed in the newly opened districts and shows the people that his machine is capable of standing up under the existing conditions. I have noted no specia! preference for English or American cars. They are becoming motor car conscious up country and the dealer who will reap the. profit is the one who is on the scene first, provi course that his machine has the stuff."
Still another significant point to th situation is that whilst the table imported into Shanghai for the seven months ending July 31 this year shows a healthy promise for the full year over the number imported 1928, itis a fact that the majority. of these newly imported ears are finding their way up country and ave not necessarily for Shanghai consumption.
That does not mean that Shanghai falling off in the number of cars imported for local purchasers. does mean that here is the first in-Aicatfon on a large scale of the pos aibilities of interior China to the motor car importer.
Moron Cans Inrorrn tsro, Cua From Toes ""ioe7 1026
He hid found thay the average Englishman was partial to an English ear, as was the American pai tial to the one manufactured in his country, but as for the Chinese in the interior he argued that—they were open to conviction on any car regardless of make.
Tt had been his experience that while he was importing a greater number of ears than ever before, found on investigation that the' increase was Jargely going to the inwith an actual falling off in Shanghai consumption. He accounted for this by the belief that, when the recent import daty was favourable to the motor ear purchaser, those intending an eventual purchase took advantage of the opportunity with the result that Shanghai has not yet thorough Gigested the large number of ears imported.
He gave a further interesting, sidelight on the psychology of the average car purchaser. He had found that, whereas before the tariff increase a man was in the market for a Tls. 3,000 eat, when the increase came (which amounted to some 20 per cent, on an average) the purchaser instead of dropping his idea of becoming & motor car owner, was content with @ cheaper car. "In other words," he said, they want a ear they'll buy one. If they can't get the high priced car they'd like, they take a lower priced one, But they get a ear."
Increasing Use of Buses Another dealer looked on the! rowing number of bus lines through the interior as significant of what could be expected. "He had been selling ears in the interior for the past several years and said that his sales fast year showed an increase of some 450 por cent. over what they had been in 1926, He had found the interior doaters excellent pay-masters and seemingly financed to handle all the business they could book. There had never 1100 p27] been any question of the cars not FRS asia aSHT Rein takes ster they bad bse 8 ay 8 delivered, set te he National Govermnent had sold many motor cat
iim 550 Gastro Pec Caverns a epee soa 155 found in the maori of eases Net Import cis 5328 i400 bought and employed by the mi Irons op Motor Cans 1xto From fondigg" Year suuy 3h ibaa sao Great Britain "89 ary, on the cessation of hostilities they wore immediately placed operation as buses, which system he found universal over China.
In most eases the roads had beer it by specially organized France United
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