But to-day, in England alone, women spend £26,000,000 each year in making themselves beautiful One statistical expert has it that "beautification is estimated to cost women fourpence a minute." He calculates/further that of 10,500 married women in Chelsea 7,561 have a permanent wave every six months at an average cost of £2.
Figures for the United States are similarly surprising. In a single year £21,000,000 was spent on perfumes and beauty preparations, exclusive of hair "do's" and the like.
With such figures as these, what a Staggering sum must go into the making of the modern women. of the wobjd! Surely this is no "luxury industry," as some people are inclined to label it, Beauty and grooming are the bread
Text read from the printed page and cleaned; old type leaves the occasional error.