The Archive · 1925

Campaign Towards Dealers

Mr, Ukers noted that the Chinese and foreign tea merchants should et together and ce-operate with the American tea merchants to save the market in the United States for China teas, and he thinks this can done through the trade by the expenditure of a comparatively smalt sum for trade publicity purpose He does not believe an advert campaign to the consumer ix prac-tieable for China because present conditions here are against the rai ing of a sum equal to that being spent by the India interests, He firmly convinced, however, that campaign directed. to the dealer, Properly presented, would win tha: fall ce-operation of the members of the Tea Association of the United States, which is always ready (0 as sist any enterprise designed to feste {tea consumption in America.

Text read from the printed page and cleaned; old type leaves the occasional error.

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