The Archive · 1930

Cars and Costumes

New York, Aug. 20—Women automobile buyers are trying on new fears just as they try on hats and gowns, Nicholas Trott, motor export, fdclares in the Current Woman's Home Companion.

No sale can be made, Trott says, until a mirror is wheeled up so that the Indy occupant can see how her ensemble matches with the color and line of the car.

"AM agree," says Trott, "that the American woman has the final beice in the selection of either her town car or that for the family. Body manufacturers are kept on the {jump to suit the tastes of women who match cars to their costumes.

Even the woman who can afford but one cent, wants the car to suit the color of her clothes. She, may be: more particular than the woman who has many costumes. "Women now approve cars that fi their best moods, just as they do apartments and furniture. Some even want car colors to match their pet dogs. Red, nly, is out, because some towns for-Did its use, because of the similarity of fire or police vehicles.

Gasoline tanks have been moved forward, manufacturers, say, because women want to see correct: measure given, but refuse to seramble out to watch the pumping process,

Text read from the printed page and cleaned; old type leaves the occasional error.

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