Now that the autumn is here and winter is rapidly approaching the matter of shoes must come in for serious consideration, New dresses and coats demand new shoes to carry out the colour scheme of an ensemble properly for the wrong shoes can ruin the effect of an otherwise stylish outfit.
In the bad old days there were only black shoes and brown shoes, nowadays there are all colours, and not only that but a great variety of styles, so that one may almost tell the time of day from the shoes which are being worn, just as one can judge from the dress. 2
One may object that it is too expensive to have so many different shoes, but this is not so, because altering the wear on shoes makes for longer life and better appearance of the shoes as well as benefitting the feet by changing. Moreover, it is never an extravagance to buy shoes from the Bata Company because their prices are surprisingly low. The Cheapness of their shoes is made possible, not by using inferior materials, but by their gigantic organization which allows them to buy supplies in large quantities at lower rates and also by their many factories which are able to use up all by-products and to manufacture for themselves all parts of their shoes, even to the boxes in which they are sold, "The glass of fashion and the mould of form"
Text read from the printed page and cleaned; old type leaves the occasional error.