The Archive · 1937

NEW WILLYS POPULAR WITH WOMEN

Popularity of the new Willys car among women drivers is revealed in an analysis of retail sales, according te a report just received by Mr. David R. Wilson, president of Willjs-Overland Motors, Inc, builders of Willys motor cars.

Reports from dealers, made in response to further inquiry as to reason for the demand for the on the part of women drivers developed several specific points which find favour.

Among these are cited ease of control which makes the car a populer one in traffic driving; Simplicity of parking, the car being easy to drive into parking spaces because of its wheel base and short turning radius; Road vision, a result of a wide windshield, wide windows both front and rear in the sedan model. and the absence of blind spots which is an inherent factor of all steel body construction.

Other items appealing to the feminine taste and mentioned as reasons for selecting the car are luxury of fittings, individual "style of the body, ease of riding, and the low cost of operation.

Among the first women users of the new Willys was Miss June Long, popular screen star of the Twentieth Century-Fox Film Corp. whose car is now a daily centre of attraction at ihe Hollywood producing" organization's lot.

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