The Archive · 1937

The New N. B. S. Beer

As is generally known by thë public, the National Brewery' has been registered as a French company and its agency is now entrusted to the long-established firm of Messrs Racine and Company (S. A.). The Brewery itself in 120 Great Western Road is a very up-to-date establishment with all the latest machinery and every possible hygienic device to safeguard the purity of the RIBS. Beer. All the details of the equipment are first-class and the supervision of all processes is carried through by expert foreign tectinicians, The master brewer here has been in the trade for twenty-five years and knows his formulas and pracljce.

But the main thing about NÀ Beer, as of any other. is that the must be right, Connoisseurs ari drinking N.BS, Beer this season with a new satisfaction. We may not all realize what makes the appeal of RIBS. even stronger, but we feel that it has more zest, is even more refreshing and appetizing. The reason is that it is now being made a little more bitter. Brewers and conmoisseürs getierally went into the matter with care and the rest of us can now see how right they were, for the new brew has a bit more character, gives the jaded appetite more of a fillip and quenches thirst more readily. The management believes that the present formula will be pronounced by all as perfect, Already very popular in the Shanghai market the new brew is proving the favourite of the U.S. and British soldiers amongst the others in this cosmopolitan port who endorse N.B.S. Beer heartily. It is a light beer and it may be honestly said that one cannot drink enough to Hurt one or to give one any uncomfortable sensation on "the morning afterwards" An efficient delivery service has been arranged to meet the huge demand so that orders are promptly filled,

Text read from the printed page and cleaned; old type leaves the occasional error.

Your account