The Archive · 1930

RED IS DANGER SIGNAL BUT IT IS BECOMING T '0 MAJORITY

Red is universally chosen as the colour for danger signals, It arrests the attention, catches the eye quick-for than any other colour.

In choosing red as a you should bear this yvon should retard danger. signal. You Took, and listen" before you buy a red frock, a red hat or any red accessory of dress.

The one type "of woman who [should almost always avoid red the one with w ferrid face. Usually, too, women with red hair appear to vantage in red. It is the wo-Spain and Italy, generally, whom we associate with the most. frequent use of red in clothes, and it is this type of woman, dark, and usually lacking pink oF red tones in their faces, who wear red best, The brilliant blonde sometimes is very charming in dark reds but brighter reds are not for her.

It is easier to get women to follow ithe first two injunctions of the danger warning than the last. They stop and look but they seldom listen. They prefer to rely on their own Judgment in selecting the colours they wear. They seldom like to heed the advice of others. But this is important. It is difficult to. make general rules for the wearing of different colours, for the reason that women do not fall into clearly defined classes. There are so many intermediate variations in colouring,—especially among: American women whose ancestry is seldom of a single nationality. The only real test of the becomingness of a certain colour is to wear it and see the effect, If members of your family, and your friends, tell you that you look well jin a certain red dress—you ought to [be willing to take that as conclusive proof that red is becoming. Yet it is not unusual for a woman to say:

"Yes, my husband and my children like to see me in ved. But T cannot: wear it. Tt is unbecoming."

Ted and shades of rose are at~ tractive to most persons, Tt has been shown by actual tests that the red range of colour ix especially attractive to men, More than one young woman of only ordinary at tractions has that she never wants wears at red or ight rose frock ta a dance.

Text read from the printed page and cleaned; old type leaves the occasional error.

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