"Times" to Appear with New Type Face significant of the changing con tions of modern life, "The Times"
appear on October 3 with hi 5 more radical than ever be: fore in its long history of leader-in British journalism. The shape and character will re-unchanged but the newspaper Fount will be changed, "DMN Eaquare ant every text ant heading
While the reader may not notice all the technieat innovations; com.
ut will undoubtedly be aroused wen the journal appears with ite head on the front page not in the old familiar Gothic titling Che Times but in new Roman lettering THE TIMES. Although most news Papers use the Gothic line. for their title, in the case of "The it is not an innovation but "rely @ return to an older style, Back (o Original Titling Fein it foundation on. Janay 1785, as "The. Daily "Universal Register," till March 18, 1788, when resent name. one, three onthe old, it bore its title in Ro.
lettering. 'That lettering it gave up for the. present. "erick Gothic" in emulation of a vel journal called "The "World," whidl had the ear' of the town, the vid" died a hundred yours ago und more; its trick Gothic, ad ted in turn by" nearly. every at her newspaper, hax remained till now the convention. The new lettering the title is based on that at the head of the first issue of "The 'Times' (No, 940 of "The Daily Universal Register), dated January 1, 1788. To complete the consistency. of the title-piece design the coat of arms used by "The Times" in 1792 has, been. re-engraved, The object of the change is to keep abreast of the changes in. s0- cial habits, The eighteenth century read its "Times" largely in coffeothe nineteenth in railway 'The swifter twentieth reads 1's and in air liners. special signed by own columns adopted without being subjected to the everest tests of their effect unpen the eyes, nor without, the proval of the' highest medical authority. Legibility hax been the first object; and in all the wide range of revision the need of com-men-sense print for an everyday purpose has been kept in mind, and anything in the nature of needless novelty hus been avoided. early next month and will be sailing for Europe on November 7, via Hongkong and ports. By moans Jof this fast steamer, and also the [Conte Rosso, the trip from Shanghai to Italy (Brindisi) may. be made in 23 days and that of Venice and Trieste in 24 days, while an extra Jday only is required for passengers to reach London through special train connections.
Text read from the printed page and cleaned; old type leaves the occasional error.