The Archive · 1938

Payment Difficulties

Under the disturbed conditions pay with the highest net circulation, and just sit back and watch your sales increase immediately.

The resultant profits from your increased sales will cover the initial outlay in advertising many times over. Let the power of the press put the punch in your message more effectively than any salesman could do it. Call up the; Advertising Department of the North-China Daily News and they will help and guide you with their experience of your market, ment for goods has not been eas; to obtain. But the large merchan as well as the banks have been taking care to protect themselves against bad debts by dealing only with Chinese who can provide assured terms. Nevertheless, the banks have bad to extend drafts in cases where exporters have not been able to pay owing to the delay in distribution of their goods. In many cases exten-

Text read from the printed page and cleaned; old type leaves the occasional error.

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