We are warned that there are three essential fundamentals for natural beauty: a fair smooth skin, firm curves and facial muscles, and severe cleanliness. Treatments are based upon cleansing, nourishing, toning and tightening.
Elizabeth Arden has a muscle-strapping skin-toning treatment which is recommended while her skin-toning creams and lotions lay the foundations for real natural beauty.
Our beauty experts tell us persistently that no woman today need have her outlook darkened, nor her career hindered by sallow looks, poor complexion or unattracfive- appearance. The remedy is in the beáuty parlour; expert service is at your command in Shanghai, and the rest, Madam. is up to you.
Text read from the printed page and cleaned; old type leaves the occasional error.