The Archive · 1938

Proper Use of Perfumes

We all remember the story of the small girl at the party who, for the first time in her short life was permitted a dash of perfume on her handkerchief. Very proud of this she informed her hostess: "If you smell a smell, it's me" We do not aim to afford folk a "smell of smells" and we realize that there are few things more revolting than an over-perfumed individual, but discreet use of those preparations which the finest parfumiers have concocted may add liveliness to life for others besides the fair besprinkled. We know of no women who naturally and beautifully emanate from their persons, however fair, the gentle odour of sweet flowers. Novelists have written of them, but we have never met them.

The correct use of perfume is admitted by many to be an essential part of every woman's toilet. At any rate one is always safe in making one's best woman friend a present of a bottle: of this adjunct to civilized life. The Paris perfumes imported into Shanghai bring the social graces of Europe within our own ken, and one need not look far to ascertain where such amenities are to be purchased. This page is sufficient, ladies. Glance right and left, and you have your beauty and grace problems Well answered.

Text read from the printed page and cleaned; old type leaves the occasional error.

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