The Archive · 1939

Distinguished Writers and Correspondents

Adequate news of political, social and economic events in the ports and the interior of China comes from the "North-China Daily News" and "North-China Herald" staff of correspondents, of which there are no less than 46, principally of British and American nationality.

Among them are or have been numbered Dr. Arthur Smith, Mr. W. H. Donald, Dr. Darroch, Mr. Rodney Gilbert, Mr. Frank H. Hedges, Mr. R. Cunningham ("Tibetan"), H. E. Quo Tai-chi (Ambassador to Great Britain), Dr. J. C. Ferguson, the late Mme La Rue (Juliet Bredon), Dr. Hu Shih (Ambassador to the United States), Pere Gherzi, Dr. Wu Lien-teh, the Rev. G. G. Warren, and other distinguished writers.

During recent year: newspaper illustration has advanced by leaps and bounds.

In developing this new feature, in addition to the "North-China Daily News" own photographic staff covering China events, it also has British and American photographic services. north-China Daily News" Features Of more local interest may be mentioned Sapajou's cartoons, which have been extensively reproduced by the British and American press the full shipping information gathered daily; the sport and amusement sections; and "Letters to the Editor," which indicate the general readers' choice of a newspaper in which to make public his opinions, his grievances and his commendations.

It has been said that the most valuable page in the "North-China Daily News" is the front page, which is devoted entirely to advertising certainly no reader can afford to miss it, with its coming events, government, customs, mi cipal, and public notices.

The classified advertisement page, however, is a good gauge of the readers' choice of a newspaper, and there is no other in China which deals with such a mass of small ads—averaging for the year 1938 more than 4,000 a month. As for trade and general advertisements, there are few indeed wi ich are published in any newspaper which do not appear in the "North-China Daily New It is in these things that the strength of the

Text read from the printed page and cleaned; old type leaves the occasional error.

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