There can be no two opinions about the beauty and charm of Hongkong, for since the bare island was. first occupied by the British the hillsides have been clothed with trees and an undeniable charm, The beauty of the ever-changing landscape is proverbial, while the facilities that. have been supplied in recent years t0 make the place attractive to holiday makers have on a scale which justifes residents of the colony hoping that it may be possible to attract more visitors there, and indeed build up stable tourist' trade, Some of Nong-Kong's residents are keen on pushing' the colony's claim to be considered the Riviera of the Orient and attract-jing as many visitors as possible, Indeed every effort is being made to raw attention to the beatify of the: place and the opportunities of having. a really good holiday there, but for the most part Hongkong seems really to be only talking to itself. tis true that advertisement of a holiday resort best done by word of mouth, out in the initial steps the widest passible publicity is necessary to draw the first few seasons' visitors. That would require a wider publicity than Ifong-Kong is at present securing. Articles local papers describing the charms for the "place. and advertisements pointing out that the winter is the best in the world, from October until April, are all very well in their way, but they deserve a larger circulation, jand that in places from which it is hoped to attract visitors. If much advertising is done abroad, it doos not Jappear to be particularly conspicuous, fand the impression to be gained from '2 perusal of the Colony's journals is that it has been informing itself in the strictest confidence how really good it is. That Is not advertising in the way advertising should be done advance Hongkong's best interests.
Text read from the printed page and cleaned; old type leaves the occasional error.