Pressure of public opinion and restructive legislation by local authorltes have had the effect of reducing the number of unsightly advertising hoardings which mar the beauties of the English landscape but there is another threat to the aesthetic which might deserve consideration in. the near future. While hoardings inter~ fore with the view of the motorist {from the road the growth of air travel has attracted the eye of the advertise Ing specialist and ground advertisements, designed especially to catch the faye of the air traveller as he passes over, are increasing. Tu and around most air ports in England, and espe cially around London which has 1 largest volume of trame, there is an Increasing tendency for firms to carry their names and advertising appeals fon their factory roofs. Along the Great West Road, the new industrial area of the Metropolis, this is very Roticcable and it derives all the more Ineongeuity from the fact that the general scheme of architecture along the road was designed to prevent the ugly features generally "associated with factory buildings from obtruding too forcibly on the eye of the passer-by. Of course, it might be argued that " few painted sigs and symbols would add cheerful relief to the otherwise barren stretches of corrugated iron or tiles, but the time is not too for distant' when Bink's_marmalady, Jink's toothpaste and Wink's petrol will dot the horizontal land Seape with the same irritating frequency as they did the perpendicular andseape until the revolt against the attempt to shut off England behind miles and miles of hoardings led to remedial action.
Text read from the printed page and cleaned; old type leaves the occasional error.