The Archive · 1938

This Fetish of Being Clean

The whole process of cleaning has from start to finish taken place in clean, airy. sanitary surroundings and has been attended to by clean and wholesome employees. The system of cleaning which has been hero described is one of the most up-to-date now in use in Europe and is typical of modern dry-cleaning as carried on in Shanghai.

It is seldom that a longer time than 24 hours is taken in which to fulfil an order.

This rapidity means economy to the customer for he may get along comfortably with a far less extensive wardrobe than he of one' other people's. tain fate under is their cerry-clean regime.

Perhaps the most effective way of ex plaining the modern system is io follow a garment through its to one of Shanghai's best known dry-cleaners.

Text read from the printed page and cleaned; old type leaves the occasional error.

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