The Archive · 1936

The Red Book

It is but a fow years ago that the Publishers of the Hong List reduced iis bulk, and patted themselves on the Back for doing £0, by printing three columns on a page instead of two, But Shanghai laughs last, for apparently the issue now on sale is now Just ubout as thick os It was before, Several comparatively old established ims appear no. more—the Reven group, Hugo Reiss & Ca, Lane Craw: forde, the Yellow Taxis; anda num: ber of others have cut down their salts ruthlessly—but in spite of this, the Shanghai Hongs section covers a few more pages than it aid in 1935. New but little known firms spring up to take the place of old on and the net result from year to year seems to be a fairly steady me rade Likewise the tendency of retail trade to drift west causes old. street, to change their character and new ones to be developed, adding more pag to the Street Direetory_and Residen List. The claim for Hong List accuracy and completeness must be left to the user's experience and Judgment; {tis the result of months of labour up to the moment of going to press and has been compiled under expert eign supervision,

Text read from the printed page and cleaned; old type leaves the occasional error.

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