Sir Charles Higham said no patent medicine or food could last very long in the market unless it gave value for money. No manufacturer who advertised made any profit on the first sale, The value must be in the article and not in the story which persuaded people to buy it. Advertising made for commercial honesty in that it must give the public something which would sell a second time. But the business had to be put in order by themselves or somebody else would do it, The things that Sir Harold Bellman pointed out ought to have been dealt with years ago.
The Chairman said there were too many suggestions from Westminster that they should have legislation to control advertising. He suggested to the association that they should adopt more the methods of the trade unions and insist that their dictates became law.
Sir Harold Bellman, replying to a vote of thanks, said that he was a friend of advertising. The capital assets of his society had grown from £1,000,000 to £50,000,000 in the last two decades, mainly through advertise ing, chiefly Press advertising. The great bulk of advertising was honest. lumps in the throat are generated among the motley ministers of that sawdust ring, "Extremes of Emotion"
For these vagabonds the extremes of emotion from the heights of chivalry to the depths of deceit, are all in the day's round, It says so in all the books about them, Eva, a dewy, unspoilt sprig of jungle hood, must have found this heady atmosphere too much for her, There can be no doubt that she did away with herself in accordance with some provision of that unwritten code which has helped many a novelist, writing of show folk, round an improbable
Text read from the printed page and cleaned; old type leaves the occasional error.