The management of the Grand and Cathay Theatres have brought the question of the application of Chinese Sub-titles to films displayed Shanghai into its proper perspective. It is s0 often forgotten by foreign critics that the majority of the audi. ence in a cinema here must Chinese and if the exhibitors are be encouraged in their desire to give Shanghai an opportunity of seeing the Dest ims, It is only commonsense. and business-like on their part to lake into account the plain fact that English Is not the language of "the majority of their patrons. Efforts have been made to make the subtitles as little obtrusive as possible and this concession is all that any non-Chinese cinema patron hes any Fight to expect, In point of fact it questionable whether many _people find these sub-titles at all irritating. Shanghai may be Shanghai but iso situated in China—a point which occasionally overlooked by well-meaning folk who desire to have their occasions ordered as if they were in some Elysium to be discern {ble neither in Europe nor in America
Text read from the printed page and cleaned; old type leaves the occasional error.