The Archive · 1937

World Shoe King Arrives

Mr. J. A. Bata Visits Orient on Way Round Globe "1 have the shoemakers' point of view only: in regard to industry," said Mr. J. A. Bata on Feb, 25 immediately after his arrival in Shanghai in the s, Empress of Japan from Hongkong. "Appearing to be in his middle thirties and obviously full of vitality, Mr. Bata directs the activi-lies of the Bata Shoe Factories which are said to be the largest of their kind in the world, The mother factory is at Ziin, near the Austrian border of Czechoslovakia, and. the Bata organization extends all over the world, Mr. Bata flew in his own American Lockheed plane from his home to Hongkong. He had intended to fly all the way to Yokohama. When asked yesterday why he gave up the effort "in Hongkong, he. explained that his attentive friends who seemed to manage him in' all ways, had persuaded him to give up the idea, Two Generations Mr. J. A. Bata is the step-brother of the Bata who founded the shoe factories over twenty years ago. The visitor said yesterday that. it has. taken two generations of workers to reach the present fine quality of workmanship which Is so all-important in shoe manufacture, He emphasized the importance of shoes in every man's life, saying that a man with a good pair of shoes was a different sort of person from one with bad shoes.

Free exchange of goods between countries was strongly advocated by Mr. Bata who said that there is too great a desire to-day to make the exports as great as possible and the Imports as small as possible,

Text read from the printed page and cleaned; old type leaves the occasional error.

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