The Archive · 1939

British Retail Trade

Outlook in Many Branches Is not too Promising Inevitably, modern war demands a tightening of the national belt. From the outset there must be a trend towards a lower level of consumption, particularly of those goods outside the strict range of necessities, The direction of the national energy to winning the war involves a drastic reduction in non-essentials, To considerable extent our present distributive structure is in the nature of a luxury, states the "Financial News,"

Over the past decade especially, the distributive machine has been swollen enormously, The number of insured workers engaged in the disiibutive trades rose from 1,680,000, in 1929, to 2280000, in 1998, This was due partly to a rise in' the general standard of living and partly to changes in the disposition of tae population. But these two factors by no means account for the whole of the expansion, Intense competi-don for business, coupled with the willingness of consumers to accept, and to pay for, the additional services provided ' by the distributives machine have produced a which is capable of considerable deflation without seriously hampering efficiency,

Text read from the printed page and cleaned; old type leaves the occasional error.

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