Manufacturers of beauty prep: tions need not be alarmed by the hints, here and there, that girls ore beginning to do without cosmetics. It is just o fashion, and there never was yet a fashion that did not cost its devotees money, 1 have seen one or two unpowdered, unlipstuck girls about, myself: and the "shiny face," that Bert Buttonstick and I remember reflecting the sun's rays in the old days (hence the expression "blinded by "her beauty") is being used by daring young things in America.
What will happen, of course, will be a gigantic rush to beauty saloons for natural complexions. It will.be a much more complicated business to achieve the shiny face, the freckled face, and the wind-blown face than it is to be beautiful now.
Beanticians (the foulest word yet invented). will have the time of their lives, And the writers will positively revel...
We shall hear of Lady A. "whose bright red, tip-tilted nose struck an amusing note as she bent over the piano," Lady B. "charmingly wrinkled," and the Honourable Maggie C. "the most piquant plug-ugly of this season's debutantes."
A splendid new era of artificial naturalness is at hand,
Text read from the printed page and cleaned; old type leaves the occasional error.