Max Factor Believes That it Adds Realism The other day, while en route to Burope, Mr. Max Factor sat back and said a few things about makeup and technicolour. Every one knows that the latter is intended to add greater realism to the pictures—to bring out in approximately natural colours the settings, costumes and faces. All of the subtle tints in a woman's complexion are presumably caught by its authentic eye and at last female beauty appears as it is, without synthetic assistance.
Technicolour, agrees Mr. Factor, is a very wonderful thing. And it makes faces look real, 100.
"Why," he was saying, "for Tecbnicolour it takes only ten minutes to put the make-up on. It doesn't look pasty; it brings a natural colour to the complexion, And it can be removed in five minutes without any creams. To show you, a tube of Max Factor make-up gives 125 applications and the whole tube costs only 50 cents."
That. in substance, seems to be the advantage of Technicolour so far as the make-up men are concerned. Of course, they still have the problem of "lighting" faces and studying shades to suit the individual and the scene which is being shot. But Mr. Factor says that his experts have systematized these particular jobs so thoroughly that a make-up man literally has a chart by which to go in doing them. The Factor experts have contributed their share in the development of Technicolour tech-unique.
"Now," said Mr. Factor, Jb aw making a picture there. It is a $2,000,000 production, called the Goldwyn Follies." We get our cred-in this one. It is a very fine picture."
In Hollywood Mr, Factor employs 250 persons in the development, manufacture and promotion of his cosmetics line. He has a large and elaborate factory. built on the Hollywood scale, and extensive research laboratories where chemists ana trained make-up people are constantly experimenting with his products. It might inter ain beautiful ladies to know that every new de parture in the Factor cosmetics line is first tried upon the well-scrubbed skins of live habits and guinea pigs before it is declared safe for a Woman's face. If it doesn't harm the guinea pig, its not likely to harm the beauty.
Text read from the printed page and cleaned; old type leaves the occasional error.