A night club that is fast re-rap-furing the fancy of pleasure-seckers in Shanghai is the newly re-opened Tower on the 9th floor of the luxurious Cathay Hotel The Tower specializes in an unusual type of entertainment; its forte is an atmosphere of intimacy, which succeeds in linking patrons together by the common bond of informality. The Tower does not boast of a large, spacious dance floor. Rather does it modestly assert its right to rank with leading entertainment spots by the luxuriousness of its surroundings, the cozy comfort which prevails, and the atmosphere of enjoyability that percolates to every nook and cranny of its interior, The patron of the Tower is captivated by the general excellence of the food served, of the delightful concert music provided during dinner and of the gay, lilting melodies for dancing which follow. Subdued lighting carries out intimacy.
Freddy Kaufmann, officiates at the Tower in the capacity of manager, while the alert members of his staff are always devising new methods of making even the most discriminating of guests feel at ease, and no one can complain of lack of service when dining and dancing at the Tower.
Joseph Ulistein's Cathay Orchestra plays throughout dinner, which is served from 7.30 pin. and his delightful melodies are greatly enjoyed. The facile fingers of Eric de Reynier at the piano provide tuneful and seductive melodies for dancing after 9 o'clock.
Text read from the printed page and cleaned; old type leaves the occasional error.