When the gift to be given is going to be something precious it is just as well for your pocket to remember that Messrs. C. Ismer & Ca, of 244
Nanking Road, have their own expert designing jeweller on the premises, and the jewels selected by the customer from the fine choice laid before him can be made up into the design chosen by Messrs. Ismer's own staff. This gives you an unlimited range. If you fall in love with a special stone you can give the deepest thought to its setting, even have it put on one side for you until you have decided on its make-up. And another great advantage is that the heavy Customs import duties on jewellery are saved, and the purchaser therefore gets absolutely the fullest value for his money.
There are so many and such beauti. ful things to be seen at Messrs. Ismer's that the search for the acceptable gift in precious stones or metals may surely begin and end here, Watches are a speciality of the house, for they are sole agents for the famous Zenith Swiss make. Boudoir clocks are here in the daintiest of designs. A most captivating pair of lorgnettes, barely 2% inches when folded, would bring joy to the shortsighted and slip into the daintiest of bags. Bracelets in the new downright styles, in plain gold or silver, or set with semi-precious stones. are smart and very handsome. Silver toilet sets, heavy and good, start at $120. Cultured pearl necklaces are another idea. Then if you are looking for something for the very latest arrival, cast an eye over the christening presents and the rattles.
Text read from the printed page and cleaned; old type leaves the occasional error.