The genius of Messrs. Coty has discovered a new and wonderful perfume—they call it Lo Nouveau Gardenia. In it the scent of this magnificent flower has been captured in all its purity and haunting perfection. It is with understandable pride that they present this their latest masterpiece for the joy of all discerning women. If there is one gift that has eternal charm for a woman it is an exquisite perfume. From the heavy clinging scents which gave delight to the laughing beauties of old Persian rose gardens to the light delicacy of flowers which surrounds the lovelies of to-day it has been an unbroken procession of delicious odours.
Perfume is that last touch of perfection which gives and adorability to beauty. How lacking in appeal is the unscented flower! It may be wonderful in form and colour—it still remains without charm. But the rose, the lily, the gardenia—these stir the imagination in addition to delighting the eye. What pictures are called up by the gardenia! Close your eyes and bend over one. Scented nights and balmy days and your own sweet memories, all these are now caught for you and imprisoned into one enchanted bacon to be released and given existence again at your desire. What more adorable gift could be offered?
Text read from the printed page and cleaned; old type leaves the occasional error.