Women must admit that they spend a great deal of time and money in moking themselves look beautiful.
perhaps, it would be kinder to in trying to improve their outward appearance not only for their own, but for everybody's sake. The world, they may rightly say, is ugly enough as it is. Whether cosmetics—no, we are not dealing with clothes at the moment—really do turn ugly ducklings into swans, might well be thrashed out once and for all at an open conference attended by representatives of both the sexes.
Various cosmetic firms have been going into this b question letely. A British firm claims that the average young woman spends a.
ear of her life in looking at herself, She spends a quarter of an hour in the morning before her mirror, creaming her face, powdering and combing her hair. She spends more time—say 20 minutes at bedtime over the same business, and ten minutes are taken up at various times during the day when she glances in the mirror The total is, thus, three-quart of an hour a day, If a woman devotes these times to her appearance from the age of eighteen to fifty-eight, then that is ever one year of her life in front of a mirror.
An American firm of druggists claim that £100,000 is spent every year in research into women's beauty preparations—in hair wash, shampoos, wave styles, make-up and hair colour schemes. Our shilling lipsticks have cost £250 im research Powder accounts for £500 research into every shade, and scent figures run into thousands. The amazing sum of £50,000 is spent yearly by firms specializing in permanent waving machinery. But we still say beauty at any price. uns through the mid-se through a corselet fitting, k velvet coin bin, line TH jours ses Hats are Madder H call
Text read from the printed page and cleaned; old type leaves the occasional error.