The Archive · 1938

Auto Makers Unite to Move Used Cars

Detroit, Feb. 28.

For the first time in automobile hi tory all auto manufacturers and dealers including the Ford Motor Ca. joined here to-day in a campaign to break the jam of used cars on the market and stimulate business recovery.

The campaign has been designated "National Used Car Exchange Week" and will continue from March 5 to}

March 12. The campaign was said to have been a result of recent White House conferences between President Roosevelt and leading automobile manufacturers.

Leading motor manufacturers will spend $1250,000.in advertising the campaign. Two-thirds of the advert ing appropriations will go to newspapers and the other third to r: and outdoor advertising—United Pres:

Text read from the printed page and cleaned; old type leaves the occasional error.

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