The television people in England have jumped ahead of the film people in the matter of "The River." The copy that we sew on Monday was specially sent over to the BBC. by their North American office. There is another copy of the film in Wardour-street, but so far I can get no positive assurance that it will ever be shown in the theatres. If you want to see "The River" at your Iceal Odeon or Astoria or Playhouse I suspect that you will have te ask your manager for it, and ask again manufacture of Movie "Teasers"
The first movie trailer ever made was titled "Ladies, Please Remove Your Hats" ide reminder to selfish cinema of 1909. The second trailer, in-1910, also concerned head-gear—"The New York Hat," starring Mary Pickford and Lionel Barrymore.
This trailer consisted of 20 titles and two scenes. From then on, and more particularly in the last two year, trailers, i. e, the brief features announcing and illustrating the next offerings of the theatre, have assumed "Merrily We Live"
Constance Bennett and Billie Burke are due soon at the Nanking. more and more importance, and now rate as much preparation and care as the average picture.
The word "trailer" originated from printed slides, tacked on the end of the old silent serials, bearing the "o be continued in our The current trailers, designed bring the 12000000 picture spectators back to the theatre, are now referred to by the trade as "teasers," and, like the pictures they advertise, they change with the wants of the public. More action, novelty. disguised advertising, prev less supercolossal adjectives, and few or no sub-titles at all—are the present-day commandments of this highly Sparkling floor show entertainment will be a feature of the tea dance to be held today at the Paramount Ballroom, music for which will be furnished by Gloria Andico's Rhythr.
The ballroom is air-condition. ed and an even, comfortable tempera-maintained on the warmest For those who prefer semiprivacy the cosy balcony, which has its own glass dancing space, offers an ideal rendezvous. specialized branch of the picture business.
The National Screen service, with 25 exchanges in the United States, manufacturer of trailers for 20 years, distributes Hollywood's trailer output—witb the exception of Metro-Goldwyn-Mayer and Warner Brothers' products—serving exhibitors with 350 trailers a year, including Christmas and New Year's briefes.
The average trailer runs two minutes—with a record of eleven "Moonlight Sonata."—This m. is a Paderewski picture, although Marie Tempest, Charles Farrell and Eric Portman give excellent support in the plot structure, Coming to the PARIS.
"Lost Horizon."-—A spectacular, spellbinding story of a young British Consul who finds love in a beautiful strange place. Starring Ronald Colman and featuring Jane Wyatt Marge, John Howard, Edward Everett Horton and Isabel Jewel Coming to the NANKING.
"45 Fathers."—Jane Withers in her latest comedy to be shown locally—supported by Louise Henry, Thomas Beck and the Hartmanns. Coming to the CAPITOL, "Blossoms on Broadway."—A rodeo of romance and giddy gaiety hits New York's Great White Way when a merry game of cheating cheaters bubbles over with laughs, love and song hits. With Edward Arnold, Shirley Ross, John Trent, Rufe Davis, Weber and Fields, Coming to the CATHAY.
"Phe Life of the Party."—New song-and-dance comedy uniting Harriet Billiard and Gene Raymond for the rst time as singing sweethearts ingoived in hilarious romantic complications fostered by Joe Penner, Parkyakarkus, Victor Moore and Helen Broderick. A METROPOL booking.
Text read from the printed page and cleaned; old type leaves the occasional error.