The Sun Has No Mery on a pale face.
Pitilessly it lights up the flaws of a drab complexion caused by dingy sunless days. To meet the sun you want tired skin toned up and cheeks aglow.
Rouge is one way—but not the most satisfactory, for at every cost you must avoid that Dutch doll look, So out of keeping with the unself-conscious summer mood.
Make-up will camouflage, but not entirely conceal, paleness and fa-ligne; and the surest way of dealing "with the pale-face problem is to concentrate on getting some natural colour.
And that's not by any means impossible. Our rangeless grandmothers worked on the right principles when they attacked "pasty faces" with a bit of discreet face-slapping behind the scenes—it stimulated the circulation.
Text read from the printed page and cleaned; old type leaves the occasional error.