Aw advertising concern commissioned a sky. writer to take his plane over New York City. He was to write the name of a certain brand of soup in smoke above the city.
Tt was a very clear day when the pilot started out. When he reached the desired altitude he pressed a button, but instead of the name of the soup, all that came was "Ah! Ah! Ah!"
When he returned to the field the advertising agent was waiting for him.
"What the thunder do you think you've been doing?" he shrieked. "We instructed you to write the name of the soup—and you go and write Ah! Ah! Ah! all over the sky! What's wrong with you?"
The pilot sighed deeply. "I just couldn't help myself," he murmured. "The sky was so beautiful up there."
Text read from the printed page and cleaned; old type leaves the occasional error.