The Archive · 1940

Japan—Anti-Luxnry Campaign Taboo—^Bird's Nest" Hair Styles, "Lion's Mane"

"Watch Spring" Coiffures; No "Scarlet Hussies"

Tokyo, Aug. 13.

A death-blow has been dealt to Japanese flappers as the National Spiritual Mobilisation Headquarters, going further into details regarding the taboos of their semi-official anti-luxury campaign, have launched an offensive on eccentric female hairdressing, gaudy' make-ups and showy Gresses, Mhe new regulations, according to the "Miyako Shimbun," stress that Japanese women and girls will not be allowed to wear their hair in styles resembling "birds' nests, storm-swept seaweeds, lions' manes or watch springs."

'The use of mascara and nail-polish will be discouraged, while also on the benned list are lipsticks "of such scarlet hue or in such liberal quantities as to make' the wearer look as if she had. just eaten someone".

Considered as improper' will be dresses "with too much red, blue or bright yellow patterns", clothes "which do not suit the age of the wearer", fancy hats, brooches, high-heel shoes, expensive necklaces, etc.

The "Miyako" objects, however, to a rule which makes it impossible for women to wear articles of luxury which they purchased before the present regulations even existed. These articles, the paper says, will become frozen assets and people owning them will be compelled to go to shops and buy cheap substitutes instead.

While supporting the spirit of the anti-luxury campaign, the paper urges the authorities to be more reasonable in enforcing them. The "Miyako" ridicules the women who lately appointed themselves as guar-dions of "public morals" and invaded city streets fo scold other women for their excessive dresses or inde-torous behaviour. This, the paper States, is a waste of human labour which could be used to greater benefit if turned to - other channels—Havas.

Text read from the printed page and cleaned; old type leaves the occasional error.

Your account