The Archive · 1938

Floodlighting at Birmingham

Actual bookings for display space in the engineering and hardware Sec-lion at Birmingham are more forward than they were a year ago at this time, a remarkable fact when it is remembered that in 1938 more than 304,000 sq. ft. of space were occupied at Castle Bromwich, a record figure for this section of the Fair, Many tributes were paid by overseas visitors at the last Fair to the ease with which it was possible to move from point to point in the vast exhibition building at Birmingham. In 1939, for the first time, the seven principal avenues, which run through the building, will be further "picked out" by floodlighting in different colours The car park at Birmingham is now being enlarged by the addition of more than six acres of ground, for which 1,000 tons of metallic slag from the "black country" are being laid down. When the Fair opens in February, there will be room on the 30-acre car park for 6,000 cars which can be cleared within the hour.

The sections of the British Industries Fair which are held in London are organized by the Department of Overseas Trade, and, at Birmingham, by the Birmingham Chamber of Commerce working in close collaboration with the Department.

News of the Fair is carried to every corner of the world. Some 13,000 copies of the famous B.LF. poster (printed in English, French, German. Swedish, Dutch, Italian, Portuguese, Spanish and Danish) will be circulated in 91 countries, This year for the first time, folders in Arabic will be printed for use in Iraq, Egypt, Morocco and elsewhere, and folders in both Arabic and Hebrew will be circulated in Palestine.

Officers of the Commercial Diplo-marie and Consular Services, and H. M. Trade Commissioners and the

Text read from the printed page and cleaned; old type leaves the occasional error.

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